A Certificate in Business Marketing is an entry-level course that provides fundamental knowledge and skills in marketing, sales, and business communication. It is designed for individuals who want to start a career in marketing or enhance their business skills.

Course Content

The course typically covers:

1. Principles of Marketing – Understanding marketing concepts, consumer behavior, and market research.
2. Sales and Advertising – Techniques for promoting products and services, digital marketing, and sales strategies.
3. Business Communication – Effective communication skills, customer relations, and corporate etiquette.
4. Entrepreneurship & Business Development – Basics of starting and managing a business.
5. Brand Management – How to build, position, and maintain a strong brand.
6. E-commerce and Digital Marketing – Online business models, social media marketing, and digital advertising.
7. Customer Service – Handling clients professionally and improving customer satisfaction.

Entry Requirements

• A KCSE Certificate or equivalent is usually required.
• Some institutions may have additional requirements.

Duration

• The course usually lasts  1 year, depending on the institution.

Career Opportunities

Graduates can find job opportunities in:

• Sales and Marketing Assistant
• Customer Service Representative
• Social Media Manager
• Business Development Assistant
• Entrepreneur (self-employment)

It also provides a foundation for further studies in Diploma and Degree programs in Marketing, Business Administration, or related fields.