A Diploma in Business Marketing (DBM) is a program that equips students with the skills and knowledge needed to understand consumer behavior, market research, branding, sales strategies, and digital marketing. It prepares individuals for careers in marketing, advertising, and business development.
Key Areas of Study:
Principles of Marketing
Consumer Behavior
Market Research & Analysis
Digital & Social Media Marketing
Sales & Customer Relationship Management
Branding & Advertising Strategies
Career Opportunities:
Graduates can pursue careers as marketing executives, sales representatives, brand managers, digital marketers, or market research analysts. This diploma also provides a pathway to further studies in marketing and business-related fields.